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Monetization and Twitter! May 9, 2008

Posted by inukonda in Uncategorized.
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Adrian at Read Write Web has a post on monetizing twitter. An excerpt from the post:

Essentially, this would entail Twitter parsing over the Tweets of a given user, as well as the Tweets of the users he/she is following. Common keywords, themes, and phrases are then pulled from this data and associated with that user. As a result, highly-targeted ads can be displayed based on the user’s network of content (”web design”, for example). These simple text ads would look very similar to regular Tweets, but would be clearly marked as “Sponsored Content”. Facebook employs a comparable strategy through their News Feed, although ads are based on demographic information as opposed to context. These Twitter ads would appear every 20 or so Tweets depending on the frequency chosen by the company.

While this is an interesting approach, I wonder if the ads are going to be obtrusive. I defintely don’t want the ads to be in the way of sharing information. Maybe the model is like what Scoble did – embed the ads in tweets themselves.

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